During the COVID-19 pandemic, it is more vital than ever that people continue to talk about dementia  Talking about dementia helps tackle the stigma, normalises language and encourages people to find our more information, advice and seek help  People living with dementia and their carers have an equal right to respect and inclusion, and to diagnosis, quality care and treatment Governments can reduce the human and economic impact of dementia by developing responses to the World Health Organization (WHO) Global action plan on the public health response to dementia by 2025